B) Outline:
It aims to analyze the behavior based on demographic and psychographic profiles in relation to the product. Emphasizing on different behaviors depending on the value the user attaches to the product (real or perceived), the price of the product, the time available for its use and how its experience is affected in relation to the environment. What are the needs and motivations to better understand the analysis of these characteristics.
C)Market research:
The effort to collect information regarding the market-target-audience you are addressing to. It determines business strategy and is an important factor in shaping competitiveness. It also helps in identifying and analyzing the needs and size of the market, the trends prevailing each time period, the needs of the distribution as well as the disposition of the product in the target market and the knowledge of the competition. Market research is a way to collect information about the needs of the consumer and also study him.
D) Product research (existing or new):
It is about identifying the product we want to design by gathering key information such as history, origin, target market, trends, function, ergonomics, use and identity.
All these will give us the possibility to give a personality to the product or to tell its story. At the same time, we will be able to understand its functionality and define its initial requirements and specifications.
Determining use/desire/need in relation to the consumer (eg how he uses an object) is also another direction that leads us to some of its characteristics and helps us define an initial design interpretation.